We are proud to announce that the Magic Garden Paris agency, with Bemersive for the augmented reality part, won the GOLD award at the BEAWORLD Festival 2019, in the "cultural event" category, for the PR launch of the book "The Return of the Young Prince" by Alejandro G. Roemmers.
For the occasion, Magic Garden asked Bemersive to imagine a totally innovative invitation card, bringing to life the illustrations of the book and highlighting its universe.
We then created an interactive experience, which allowed the user to evolve in the graphic universe of the book in augmented reality. Like a giant "pop-up" book, the illustrations, interactivity and sounds were animated according to the users' movements. Thanks to our proprietary Realmersive Editor tool, we were able to deliver this project in record time!
Vidéo de l'événement :